How much does artist development cost in NJ?
$350 a month, flat. No long-term contract, no per-post invoicing, and no setup fee.
- Release planning — timeline, pre-saves, release-week push
- Short-form content system with a posting calendar
- Audience growth on TikTok and Instagram
- One strategy call a month
- In person around Union & Middlesex, remote statewide
What does artist development actually include?
Every month includes a release plan — rollout timeline, pre-save links, and a release-week push — a short-form content system with a posting calendar you can actually keep up with, ongoing audience growth work on TikTok and Instagram, and one monthly strategy call to adjust based on what's working.
- Release planning, per release — rollout timeline, pre-save links, release-week push
- Short-form content, weekly — hooks, edits, and a posting calendar you can keep
- Audience growth, ongoing — the push on TikTok and Instagram
- Strategy call, monthly — read what landed, change what didn't
- Anything outside those four — quoted first, billed at $60/hr, never assumed
Why does a release need a plan at all?
Because about 106,000 new tracks were uploaded to streaming services every day on average in 2025 — roughly 7% more than the year before.
None of that is a reason to quit. It is a reason not to drop a record cold on a Friday and hope somebody notices. A plan is what turns a single upload into a few weeks of separate reasons for people to hear the same song: the announce, the snippet, the pre-save, the release, the reaction, the live clip. Same record, six moments instead of one.
Source: Luminate 2025 Year-End Music Report — luminatedata.com
What do the first 90 days look like?
Not a promise about results — a description of the work, so you know what you're buying before you pay for it.
| Month | Focus | What you end up with |
|---|---|---|
| 1 | Audit and set-up | A picked lead single, a release date, profiles cleaned up, and a posting calendar you've agreed to |
| 2 | Build the runway | Content filmed and edited in batches, pre-save live, the announce out, posting rhythm actually running |
| 3 | Release and react | Release-week push, reaction and live clips cut from what landed, and a read on which formats to keep |
Do I need a manager or a marketing team?
Most independent artists need marketing before they need a manager — someone booking shows and negotiating deals. Momentum Co. isn't a management company; it runs the release calendar, the content, and the growth push that make an artist worth managing in the first place. Many artists run this alongside a manager, not instead of one.
Who's actually running my campaign?
A working music producer, not an account manager reading a playbook.
The person who decides whether a mix is finished is the same person who decides which record leads your rollout, and you talk to them directly rather than through a queue. That is the whole argument for a studio this size — there is nobody to hand you off to.
How long before I see results?
There's no promised timeline, and anyone giving you one is guessing. The content system needs a consistent posting rhythm and a release date to build toward before it starts compounding, which in practice means committing to a couple of months of output before judging it. If that isn't realistic for you right now, say so on the call — we'll tell you to wait rather than take the first month's fee.
Ready to build your release calendar?
Tell us your next release date and where your audience already lives — we'll map the next 90 days.