What your grade actually means for a local business
Each check on this page maps to a real moment a customer almost became a call. A missing HTTPS padlock makes a phone flash a warning before the page even loads, so people back out. A site that isn't built for phones forces someone to pinch and zoom just to find your number — most won't bother, since the majority of local searches happen on a phone to begin with.
The title and description checks decide what Google is allowed to show in a search result. Without them, Google guesses, usually with your raw domain name instead of your business name and what you do. Tap-to-call is the same idea at the point of contact: if a phone number is just text instead of a link, people have to copy and paste digits by hand, and most simply don't.
The AI-search check is the newest one and the easiest to miss. Assistants like ChatGPT, Gemini, and Google's own AI Overviews read structured data to figure out what kind of business you are, where you're located, and what you charge — without it, you're invisible to a growing share of how people search. None of these are opinions; each one is either true of your site or it isn't, which is why we can check all of them in about ten seconds.
What does the website grader check?
Seven things, in about ten seconds. Whether the page loads at all, whether it has a secure HTTPS padlock, whether it is built for phones, whether it has a title and a description Google can put in a search result, whether the phone number is tappable, whether it carries the structured data AI assistants read, and how fast it loads.
None of those are matters of taste. Each one is either there or it isn't, which is why we can check them from the outside in a few seconds — and why a template site can look expensive and still fail four of them.
Is the website grader really free?
Yes. No email, no signup, no card. You paste an address, our server loads that page once, and it reports back what it found. We do not keep the result, sell it, or add you to a list.
It's a sample of the same audit we run before quoting any Momentum Co. project. We'd rather you see the list first and decide for yourself whether it's worth paying anyone to fix.
What happens after I get my grade?
Nothing, unless you call us. The grade is yours to keep, or to hand to whoever built the site — a lot of these are twenty-minute fixes for the person who already has the login.
If you'd rather we handle it, almost everything the grader flags is covered by our work: phone layout, HTTPS, titles, tap-to-call, and structured data. Local listings start at $250 setup plus $75/mo; a full one-page site is $500 one-time plus the $50/mo care plan, live in about a week.
What if I don't have a website yet?
Then the grader has nothing to read, and that is its own answer. In our August 2026 audit of Union and Middlesex county businesses, a large share had no website at all — which means they exist on Google as a phone number and nothing else.
That's the cheapest problem on this page to solve. A one-page site is $500 and goes live in about a week, bilingual English/Spanish included. Tell us about the business and we'll quote it, or read the plain pricing on our straight-answers page.
Source: Momentum Co. business audit, August 2026 — Union & Middlesex county businesses mapped by town.
This is exactly what we fix — from $250
Every red line above is something we build in by default. Call and we'll walk your report line by line, free.